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Ceragem Receiving the CSV Grand Award at the 5th Korea Marketing Awards

2017-04-04

The global healthcare company Ceragem announced that it was honored with the CSV Management Award at the 2017 5th Korea Marketing Awards.

Hosted by the Korea Marketing Association and organized by the KMI Customer Assessment, the Korea Marketing Awards was created in 2012 with the slogan of “Korea, a Country with Strong Marketing.” It honors companies that boast strong performance through customer-centered innovative marketing.

 

Ceragem received the highest honor in the “CSV Management” followed by four companies, which received the Excellence Award, including Hyundai Motor Company, LG Household & Healthcare, Kim Jeong Moon Aloe, and BeautifulStore.

 

With the firm belief that “the most important thing to improve quality of living for mankind is to cultivate the future and at the heart of it is our children of the future,” Ceragem has regularly sponsored the Childfund Korea and Ikseonwon for 11 years since 2006.

 

In foreign countries, Ceragem has pursued diverse CSR programs across countries: the Hope Elementary School Project (an elementary redevelopment program in distressed Chinse localities and seven built so far inBeijing, Shandong Province, Tianjin, Yunnan Province, Jiangsu Province, Guangxi Zhuang Autonomous Region, and Hebei Province [ongoing]); scholarship support programs for four Chinese universities (Peking University, Nankai University, Tsinghua, and JilinUniversity); Ceragem Dream School project (a school redevelopment support program in India`s impoverished areas); and annual scholarship support for Dhaka University students of low-income families in Bangladeshi (11 students).

 

At the core of Ceragem`s CSV management is “Creating a Harmonious Community with Customers.” Ceragem`s employees and business partners have an obligation to provide customers with heart-felt services; these services, in turn, will help customers realize a fun, healthy, happy life. This is what Ceragem believes in: realizing value of customers as well as that of our society. Ceragem and its “win-win CSV strategies”deliver joy, health, and happiness to customers through diverse communication and experience-oriented services. Eventually, this will lead Ceragem`s customers and business to creating a “harmonious community.”For this purpose, Ceragem established and is operating Ceragem CSV Institute in both Ceragem`s headquarters in Korea and its Chinese branch.

 

 

CEO Lee Gyu-Cheol of Ceragem said, “Ceragem will continue to expand investment and infrastructure of social contributions for our dreams and future in Korea as well as over 70 countries with the company`s presence.”

 

After its establishment in 1998, Ceragem, with its unique experience-oriented marketing, has maintained a large following from customers in over 70 countries including Korea, China, and India, as well as many European countries. Its major businesses have expanded to cover diverse brands including Shelax (individual thermal heat massagers), Naviel (women`s health care), Club Balance 5 (beauty and healthy diet), and Ceragem Health & Beauty (global cosmetics).  

 


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